I was going through some old ads and came across these. This was one of those briefs that no-one wanted to work on, the client wasn’t prepared to spend any money but we had a lot of fun. Some where on an old umat I have a classic of me acting out a script that Kes Gray and myself wrote. It is an experiment to see if the Dodo really is extinct. It features me in a white coat, bottle top glasses, a dish and a pack of wild bird food. Speaking to camera I ask, ‘Is the Dodo really extinct?’ Then I fill up the dish and wait. I wait for about thirty to forty seconds, shuffling, moving the dish slightly, trying not laugh but of course nothing happens, so I turn to camera and say ‘Must be’.
That was it. Simple really. All in the performance. I also had another script featuring the now dead Rod Hull, this time without emu on the end of his arm. He passes Swoop in the super market and his arm starts to behave like the mad emu and go for the packet of swoop on the shelves. Would have been fun if the client had been brave enough to make them and not go for some bland snowman animation rip off instead. Not that I was bitter at all.
Tags: art director, conceptual advertising, kelvin tillinghast, print advertising, swoop, TV concepts, wild bird food, writer


Which is travels faster – the flu or the lame flu joke?
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Tags: bad jokes, commentrary, google tracker, humour, jokes, swine flu