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For a more indepth explanation and other examples see here.

That’s right, if you were to create a scale of size with the universe at its most macro state at one end and the micro world of gluons, tachyons, neutrinos or even perpetual motion particles at the other, and then plot the middle point, there you would find man, with a faint embarrassed smile on his face.

That’s right it seems we stand at the mid-point, the middle, median, medial, mean point, the centre, heart, focus, hub, or even the kernel if we decide to go nuts.

I’m sure it’s our egos that have put us there, after all we do lay claim to be able to destroy a planet, instead of just the life supporting layer that provides us with our home. There are probably other creatures, or things, that are close if not closer to this hallowed point of measure, with really cool names like the puma, nautilus or even the aye-aye.

But for now let’s go with the idea that we as a species are the chosen one to represent the mid point of measure. At latest count we number 6,749,596,284, so if we were to undergo the same detailed and exacting process we should be able to find the one person who stands at the middle point of our species. I’m no expert but I should imagine one would have to take a whole heap of factors into account and not just the bare basics of height, weight, muscle and bone density.

Of course in reality, given the ebb and flow of life, it is unlikely that this person would remain in ‘the mid’ for long. Our bodies, like the world around us, are ever changing and so there is a chance that at some point in your life you could have been, or will be, the very centre of the universe.

Maybe it was the extra helping of turkey or even the ‘waffer thin mint’ that tipped the balance; but one thing is for sure – given the enormity of the measure – you’ll never know.

Then there is a piece for a pitch on Becks featuring George Clooney speaking on behalf of men about women. I particularly like this because I feel I managed to capture Clooney’s delivery quite well.

Then we have another script board for a Four Roses script using a sketch I always had in my mind and the brief fitted it perfectly. A decorator goes into an art gallery to do a job painting a wall white. While in there he gets inspired by the abstract art around him and so paints his wall like one of those experimental artists would using his whole body and soul. The up shot of it is the wall is still white, the job has been done, but it was how he got there that, as the end line suggests, was trying life in full bloom.

Next we have a synopsis treatment for a TV campaign for Twinning’s tea, based on the adventures of two guys who travel the worlds tea plantations experiencing different teas, much like the film ‘Sideways’. Then we have a script for Unibet called the unpredictable can based on a scene from a Mel Brooks film involving a rather troublesome drinks machine, and a script for the Iron bed company that makes good use of a squeaking bed.

Next are four scripts for Nescafe: the first one from the arctic campaign where the guys find a mammoth frozen in the ice and decide to have a BBQ. Then two scripts for the ‘One thing leads to another campaign’ involving amorous coffee rings and a script about how a Cat gets the blame for the death of a canary. Finally a script that demonstrates how Nescafe helps morning prayer in the Far East.

Finally a script for Gintime and Greenhall’s gin that took Croquet to a whole new level. It had enormous online potential and had the capability of making Croquet cool and rebellious at the same time.